Entertainment
Is the Golden Age of Streaming Coming to an End?
Endless choice, rising prices and password crackdowns are changing how we watch. What comes next?
Not long ago streaming felt like a miracle: every show, any time, one low price. In 2026 that promise looks more complicated. Prices are climbing and viewers feel subscription fatigue.
The great unbundling — and rebundling
As every studio launched its own service, content scattered across a dozen apps. Consumers left cable to escape bundles, only to rebuild them one subscription at a time.
Where the money went
- Higher prices and ad-supported tiers.
- Fewer but bigger original productions.
- Crackdowns on password sharing.
The savvy move is to treat subscriptions like a rotation: subscribe, binge, cancel, move on. Loyalty no longer pays.
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